Lotus Race Sets Revisited
"Lotus Race Sets Revisited" was a magazine advertisement that can be found in the August 1964 of Road & Track. It pictures a Lotus 7, an Elan, a Lotus 23B, and a Lotus 30 in a driveway, with a gentleman and his lady trying to decide which car to take out for the day.
For a larger image, click on the image at the right.
The following is the text of the ad:
Last year's introduction of the Lotus race sets was so enthusiastically received that we feel compelled to make a similar offer this season, the Mark II Set featuring the most contemporary offerings from Cheshunt.
It is comprised of one each of four popular models (1) Lotus 30 (1) Lotus 23B (1) Lotus seven American, and (1) Lotus Elan Roadster. Enthusiasts will note that the particular mix provides suitable vehicles for both over-the-road touring and genuine "Let's not dawdle about" racing. This set also affords a symmetrical balance of front and back engine layouts for undecided Indianapolis veterans.
Lotus race sets are ideally suited to the thoughtful gift-giver whose friends number among heads of state or the aristocracy of Texas. However, the busy sportsman will, be drawn by the sheer practicality of this one-stop shopping plan. One should, of course, recognize that the price of the set, is simply the sum of the individual vehicle costs, and will be quoted upon receipt of the purchaser's specifications.
The single thorn in this otherwise beautific concept is the continued shortage of Lotus Elans. The reader must understand that these cars are frequently purchased singly-and we do encourage budding Lotus collectors to consider the Elan an appropriate introduction to the cars that bear the marque of the world's champion.
LOTUS ELAN ROADSTER
SHOWROOMS AND SERVICE FACILITIES
MANHATTAN BEACH, Bob Challman-Ecurie
LONG BEACH, Briney-Gray Imports, Inc.
SAN CARLOS, Rod Carveth Enterprises, Inc.
SAN BRUNO, Bob Cole Motor Imports, Ltd.
ESCONDIDO, Escondido Imports
FRESNO, Foreign Motor Sales
OAKLAND, Stan Peterson-Autocourse Engineering
SANTA BARBARA, Phipps Motors
SAN DIEGO, Dale Shoupe-Quality Foreign
SACRAMENTO, Von Housens Motors
WOODLAND HILLS, Westland Motors, Inc.
TACOMA, WASHINGTON, Geno's Imported Cars
SPARKS-RENO, NEVADA, Dan Gillum Motors
BOISE, IDAHO, Thompson Motor Company
ECURIE SHIRLEE DISTRIBUTION CORP.
Reprinted from Road & Track - August 1964
Lotus30.com is dedicated to preserving the history of vintage Lotus 30 and 40 sports racing cars.